My job was collecting articles and different topics about the children violence. then, launch a Facebook and twitter account here is a link of the 2 account :
- There
is some confusion between publicity (one area of PR) and advertising.
- Although
both terms use Mass Media for dissemination of messages, the format and context
are different.
- Publicity
which is defined as: disseminating planned messages through
selected media to achieve the organization’s interests or simply: information
about an event, individual or group, or a product; appears as a news item or feature story in the mass media.
- Media
editors known as gate keepers would determine whether the material will be used
or simply thrown away.
- Advertising
in contrast is paid space and broadcast time through a contract with the
advertising department in the mass media.
- The
organization controls and decides on the ad content and design and every other
aspect so ads are just renting space from the mass medium.
2- How
do PRDiffer fromMarketing?
- —PR
is distinct from Marketing although their boundaries often overlap.
—- Both
PR and Marketing deal with organization’s relationships and employ similar
communication tools to reach the public.
- —Both
have the ultimate purpose of assuring an organization’s success and economic
survival.
- —But
each of them approach this task from a different perspective.
