How Do PR Differ From Advertising and Marketing

1 - How Do PR Differ From Advertising ?

- There is some confusion between publicity (one area of PR) and advertising.

- Although both terms use Mass Media for dissemination of messages, the format and context are different.

- Publicity which is defined as: disseminating planned messages through selected media to achieve the organization’s interests or simply: information about an event, individual or group, or a product; appears as a news item or  feature story in the mass media.

- Media editors known as gate keepers would determine whether the material will be used or simply thrown away.

- Advertising in contrast is paid space and broadcast time through a contract with the advertising department in the mass media.

- The organization controls and decides on the ad content and design and every other aspect so ads are just renting space from the mass medium.

2-  How do PR Differ from Marketing?

- —PR is distinct from Marketing although their boundaries often overlap.

—- Both PR and Marketing deal with organization’s relationships and employ similar communication tools to reach the public.

- —Both have the ultimate purpose of assuring an organization’s success and economic survival.

- —But each of them approach this task from a different perspective.